Theoretical $170B–$680B TAM Capture (Disclaimed)
TAM capture tables (25/50/100%) are labeled Theoretical Maximum — Not a Forecast. 100% capture is impossible given CoolIT/Ecolab, Vertiv, Boyd, and hyperscaler insourcing.
2032 revenue $5.5B. CoolIT retains dominance via Ecolab distribution.
2032 revenue $27.3B. Category leader with zero-water differentiation.
Theoretical 5-yr contract value at 100% TAM capture (630K racks).
| Scenario | 2032 Share | 2032 Revenue | Exit EV |
|---|---|---|---|
| Bear | 5% | $5.5B | $44B |
| Base | 18% | $13.4B | $94B |
| Bull (primary) | 25% | $27.3B | $150B |
| Capture | 5-Yr Racks | 5-Yr Contract Value | Y5 Recurring |
|---|---|---|---|
| 25% | 157,500 | $170B | $28B/yr |
| 50% | 315,000 | $340B | $57B/yr |
| 100% | 630,000 | $680B | $113B/yr |